GrowthTeam leadership

Fix the leak before chasing the growth

A sales and marketing platform for financial professionals, losing more than half its subscribers a year while spending to acquire more.

At a glance

Situation: A sales and marketing platform for financial professionals across Southeast Asia, treating Malaysia and Singapore as one market and losing subscribers faster than it replaced them.
Stakes: At more than 50% annual churn, acquisition spend was rent, not investment. Selling harder would only have fed the leak.
My role: Regional Growth & Digital Transformation Consultant: retention diagnosis first, then offer redesign, then cost transformation.
Constraints: Two markets that behave nothing alike under one legacy offer, an established cost base, and no appetite for a rebuild.
What changed: Churn fell by roughly a third. The client database grew ~50% within a year
SGD 200K–250K in revenue within months, with ~30% taken out of operating cost
Read this if: Growth spend is climbing while retention quietly undoes it.

revenue generated within months: SGD 200K–250Krevenue generated within months
subscriber churn: ~1/3 lowersubscriber churn
client database within a year: ~50% largerclient database within a year
cost optimisation: ~30%cost optimisation