For insurance & takaful, real estate, and other agent-led sales teams. An AI assistant answers routine WhatsApp enquiries in BM and English from your approved content, at any hour, then hands the chat to your team with the full history. Growth builds also book adviser meetings, property viewings or consultations with your agents.
Tell me about your agency in the form below. I reply by email and we book the call.
Simulated example, not a live chat. Messages are scripted from the published offer.
Customers message when they think of it, not during office hours. Here is the same chat handled two ways.
An illustration of the flow, not a measured result. Product and property questions go to your licensed or registered agents.
Start with Starter. Growth adds a data source, lead qualification and booking with your agents, once real customer data is approved in writing.
For agencies that want routine WhatsApp enquiries answered, any hour.
For agencies ready to turn enquiries into booked time with their agents.
The same prices my assistant quotes. Prices are the same for every industry.
| Step | One-off (RM) | Monthly (RM) | Term and timing |
|---|---|---|---|
| Teardown callOne real workflow, reviewed together | Free | – | 30 minutes |
| Readiness sprintBefore StarterCredit Fully credited to Starter if the agency goes ahead | 990 | – | 1 week |
| Data & AI AuditFor Growth candidatesCredit The lesser of the fee or 50% of setup | 2,500 | – | 2 weeks |
| Starter | 3,900setup | 1,500a month | 6-month minimum · build 4 to 6 weeks |
| GrowthIncludes booking | 9,900setup | 3,500a month | 12-month minimum · build about 8 weeks |
The monthly fee (Starter and Growth) covers hosting and monitoring, fixes, updates to the agency's approved FAQ content, a short monthly review of handoffs and unanswered questions with suggested FAQ additions for the agency to approve, and up to 3 support hours a month.
Three phases and two places to stop. Setup is paid in halves, the second only when the launch gates pass.
Before any build
You getA scoped Starter or Growth build you can say yes or no to.
4 to 8 weeksSetup RM 3,900 Starter · RM 9,900 Growth
You getA live assistant on your number, an audit log and a pause switch that is yours.
Monthly, from launch
You getAn assistant that covers more of the routine each month. The know-how stays yours.
Each chat is answered from your approved content or handed to your team. Once a month, the handoffs become suggested answers for you to approve, so the next lap starts with more of them.
A customer messages your WhatsApp number at any hour, in BM or English.
The assistant says it’s an AI, answers only from your approved FAQ content, and offers a person.
It asks the questions your agency set and offers an appointment with one of your agents.
Discounts, contracts, legal questions, or anyone who asks for a person: your team takes over with the full chat history.
Once a month I review handoffs and unanswered questions and suggest FAQ additions. Nothing goes live until you approve it.
An illustration of how the service runs, not a measured result. You keep a pause switch and an audit log throughout.
No “compliant” or “certified” badges. These are the rules every build follows.
Insurance and takaful agencies: no real customer data is used until the insurer or takaful operator approves in writing. Customer consent is not insurer authorisation.
Other agencies: no real customer data is used until the agency approves in writing, and only for customers who were given a PDPA notice.
Client data is held in a workspace in the client’s name, hosted in Malaysia or Singapore by default. Some providers (WhatsApp, the AI model) may process data outside Malaysia; they are listed in your agreement.
Answers only from content you approve. It’s set up not to recommend products or properties; those questions go to your licensed or registered agents.
To be clear: I’m a technology builder, not an insurer, takaful operator, broker, agent, financial adviser or estate agent. I don’t sell, recommend or advise on insurance, takaful or property, and nothing on this site is financial advice.
Self-reported results. Same rule as the rest of this site: each number comes with what it does not prove.
Both results come from insurance-related work. Other industries may behave differently.
Does not prove: the same result on live chats, or for your agency. A tested set of replies, not independently audited.
Does not prove: that it makes no mistakes. 12 of the 199 were judged wrong, which is why every build hands off to a person, is evaluated before release and can be paused.
Not answered here? Ask me directly in the form below.
Insurance and takaful agencies, real estate agencies, and similar agent-led sales teams (for example unit trust, car sales, education or travel agencies). Prices are the same for every industry.
Insurance and takaful agencies: no real customer data is used until the insurer or takaful operator approves in writing. Customer consent is not insurer authorisation. Other agencies: no real customer data is used until the agency approves in writing, and only for customers who were given a PDPA notice.
Client data is held in a workspace in the client’s name, hosted in Malaysia or Singapore by default. Some providers (WhatsApp, the AI model) may process data outside Malaysia; they are listed in your agreement.
No. Product or property recommendations are not in version 1; they always stay with your licensed or registered agents. Insurance claim or policy details are not handled on WhatsApp either.
Not in version 1. It replies to people who message you. Outbound campaigns and renewal reminders are out of scope.
The monthly fee (Starter and Growth) covers hosting and monitoring, fixes, updates to the agency's approved FAQ content, a short monthly review of handoffs and unanswered questions with suggested FAQ additions for the agency to approve, and up to 3 support hours a month. AI usage, WhatsApp fees and infrastructure are billed at cost plus 10%.
Every build has human handoff, an evaluation before release, an audit log and a pause switch you control. Defects reported within 90 days of launch are fixed at no charge.
30 minutes, free. We look at one real workflow (how leads and WhatsApp enquiries are handled today) and you get a clear view of whether a sprint is worth it. No customer data is needed for the call.
No. Teardown requests from this page come to me directly, through the form or by email.
Faidhi Fahmi, co-founder of iLyF. The case studies show the AI support, intake and customer-data work behind this offer.
30 minutes, free. We look at one real workflow (how leads and WhatsApp enquiries are handled today) and you get a clear view of whether a sprint is worth it. No customer data is needed for the call.
Or use the form. Mention your agency and how enquiries reach you today. I read every message myself.